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Photos By: Christine Young
Bondie Designer Cupcakes started with a first birthday party for Chanelle and Joe Bond’s daughter. Seven years later, she has progressed from juggling a high paying job in real estate with responses to requests for her cakes and cupcakes, through regular appearances at markets (Coatesville, Takapuna) and special events, to a opening a store on the edge of Hurstmere Green at the beginning of September.
Bondie was originally scheduled to open in Takapuna in February. At that stage Takapuna was a cupcake-free zone. Now, she says, Takapuna is a cupcake war zone. She became worried that Bondie was last into the market. A recent appearance at The Chocolate and Coffee Show, where there were also other cupcakes on offer, eased her fears. “We have a good following,” she says confidently, and each cupcake outlet has its own style and niche.
Chanelle is also confident of the quality of her cupcakes. Everything is baked fresh daily. From Wednesday to Saturday Chanelle starts her day at 5am, baking the day’s cupcakes and making buttercream frosting. She’s joined at 6am by some of her team who complete the cupcake toppings.
Bondie offers six to eight flavours each day, on a rotating basis. There are always one or two gluten-free options, and classics like Chocolate Salted Caramel (chocolate mud cake with salted caramel in the middle and on top) or Chocolate Raspberry (chocolate mud with raspberry jelly centre and fluffy vanilla frosting), for example. Peanut Buttercup and Mint Chocolate are also popular, and Perky-Nana – classic chocolate cake, with banana butter cream and a chunk of Perky Nana on top.
While Bondie also features large cakes on its Facebook site, Chanelle has moved away from the elaborate fondant-decorated cakes she did in the past, to offering large cakes in cupcake flavours, beautifully decorated with butter cream frosting. Besides, she says, the trend at parties, even weddings, is to replace a single large cake with tiers of cupcakes. She already has orders for this summer’s wedding season, and expects more, if last year is any guide.
While Chanelle expects most sales to be direct through her Takapuna store, including orders made via Facebook or Instagram and picked up from the store, you’ll continue to see the Bondie marquee at markets and food and craft events. Watch for her arrival in the family’s Odyssey armed with up to 38 dozen cupcakes of all flavours, or visit the store when you’re next in Takpuna.
Bondie Designer Cupcakes, 45 Hurstmere Road, Takapuna, 0800 BONDIE or 022 503 6033. Facebook: @bondiedesignercupcakes Open Wed-Sat 10am-4pm.
Channel Magazine: Issue 70 October 2016