Channel Mag: When did you start your business here on the North Shore?
Matt Cutler: It was April 2008 in Albany, and we're still going strong! We've built a reputation for delivering on our promise of exceptional service and speedy delivery. We’re also extraordinarily proud of being 100% New Zealand owned and operated.
CM: What was your mission when you acquired Active Safety?
MC: As an entrepreneur, I was looking for a new business opportunity and the safety industry presented a lot of the criteria I was looking for. Having a background in the forest industry created the perfect platform to launch Active Safety.
CM: What does Active Safety do well?
MC: There are a lot of things we do well. What we’ve become recognised for and built a reputation around is our level of service and expertise. We do what we say we’re going to do and we make the experience enjoyable for our customers.
CM: Being in the safety business, have you ever felt unsure of a decision you have made?
MC: No. However when I have made a wrong decision, I own it and back myself and make it right.
CM: What’s the most rewarding aspect of starting and running your own business?
MC: People and growth. I think this changes with time and in the early days you are struggling to survive, but as the business grows and you attract great people to your business, that’s when the magic happens.
CM: What are your company's goals?
MC: Basically, our over-arching purpose is to create a business that our people, customers and suppliers all want to be a part of and enjoy their experience of the journey.
CM: How has your business changed over the past few years?
MC: We’ve continued to grow, and last year we completed an acquisition of another company which has increased our footprint and market share.
CM: How would you describe Active Safety’s workplace culture?
MC: Our culture is an environment of high performance and fun!
CM: What are your tips for building a great team?
MC: It’s all about the people and creating an environment that people want to be a part of. Then you attract the right people to your business.
CM: Does Active Safety give back to your community?
MC: Yes, we have been a loyal supporter of the Auckland Rescue Helicopters since 2009 and we continue with that sponsorship. We also have a number of other community initiatives, such as our partnership with Te Whangai Trust.
CM: How do you plan for the future of your business?
MC: It’s important to have a very clear business plan and ensure you execute that plan.
CM: What are your plans for the future?
MC: Big plans… watch this space!
CM: What advice would you give to a new business owner in today’s climate?
MC: My advice in any climate is do it for the right reasons. Watch your ‘why’!
