Channel Mag's Liz Cannon chats to James Speedy, owner of Electrify.NZ to de-mystify the world of the e-bike.

While it sounds like any other ordinary commitment to enhance your lifestyle, the world of electric bikes has become a busy, competitive and sometimes overwhelming space. With so much to choose from and new concepts to understand, it can be a challenge to find the right e-bike for you that will deliver the best experience and comfort, and enrich your hobby, social riding or commute.

“Locals often feel sure of the type of e-bike they want from what they’ve heard from friends and the e-bike community, or from what they’ve read online” says James, the owner of the Electrify.NZ store. “However, many of those same people are unsure about why they are convinced that they need a hub-drive, for example, and are making decisions without an understanding of what might be right for their intended spectrum of use.

“By the same token, most are keen to learn more about e-bikes and the different drive systems, which in turn makes them more confident about which e-bikes suit them – which is what we take pride in spending time doing: educating people about today’s choices in e-bikes."

James and Dasha took over the franchise licence for North Shore Electrify.NZ in late 2022. James has 10 years' experience in the bicycle and e-bike industry, has a high level of understanding of the technical workings of e-bikes, and enjoys mountain biking. Dasha is an HR professional, but also enjoys weekend adventures on her e-bike. James, Dasha and the whole team at Electrify.NZ believe e-bikes are the way of the future, while the rest of New Zealand is seeing government and councils getting behind the movement.

Electrify.NZ North Shore is a locally-owned electric bike specialist that has the technical know-how, a wealth of knowledge and experience, and a welcoming, one-on-one approach that is aimed at bringing you top-shelf service and brands of e-bikes. James, Dasha  and the team are dedicated to bringing a wide range of e-bikes from KTM, Haibike, Smartmotion, Black and others.