Alison and Fiona, owners of Shore based bed linen brand, Alfie Home, have been friends since their time at Takapuna Grammar, always sharing a love of beautiful design. After travelling and returning to the Shore, the former Accountant (Alison) and Communications specialist (Fiona) spent many an hour chatting about how they could work together. They saw a gap in the local market for distinctive bed linen and Alfie was born, a linen range with signature prints and colour combinations that imbue a timeless yet playful quality, transcending seasonal trends and allowing each piece to become a treasured favourite. Fiona now lives in Devonport with her husband Mark and their three children, Gus, Jimmy and Margot. Alison lives in Castor Bay with her husband Callum and their three children Violet, Rita and Fred. Channel Mag asked a few questions on their insta favs and found out about their new brand.
CM: Is Instagram a source of inspiration for you? Who do you recommend following and why?
Alison and Fiona: We are both very visual people and definitely love a good scroll! Not surprisingly, we follow a lot of accounts in the design and interiors space, but the ones we are most drawn to are those that are really true to who they are either as individuals or brands. We love @alice.lines for her beautifully curated feed showcasing endless examples of amazing New Zealand design. Wellington-based photographer @bonny.beattie is a maven behind the lens and we love her stunning photography of Aotearoa brands and homes. Australian interior design practice @arentpykestudio brings ALL the inspiration with their magical use of colour and texture. Online indie book store @booketybookbooks has a colourful, happy feed full of excellent book recommendations.
CM: Which other local businesses/artists do social media well?
Alison and Fiona: There are so many amazing North Shore creatives and businesses that we really enjoy following on Instagram. @cityhall.store is a top pick for its perfectly curated feed of special pieces for the home. @deborahmoss_art paints the most beautiful artworks and shares lovely snippets of daily life and works in progress. @thislittlebirdthreads inspires us with her commitment to slow fashion and her feed is full of amazing colour and pattern. @merani_clay is a must follow for her stunning hand-made ceramics. And for when we can’t visit IRL, @dailybreadnz gives us a visual hit with delicious images of their pastries, cakes and bread.
CM: What’s next for Alfie home?
Alison and Fiona: We have some exciting things in the works! We are working with our Tāmaki Makaurau-based screen printer and manufacturer to produce a new range of cushions with a beautiful new print. We can’t wait to reveal more. We’ve had some interest from retailers about stocking Alfie and we hope to pop it into a few stores so that people can experience Alfie’s beauty and softness in real life!
www.alfiehome.com • @alfie_home_ • hello@alfiehome.com
We’re already looking forward to the next regenerate markets in Takapuna, preloved clothing at its finest.
@regeneratemarket
So many beautiful, printed dresses by NZ label, Wilson Trollope, stocked in Spero, Birkenhead right now. Take a look at their gram for all the lovely fabrics.
@speroclothingandfootwear
The sweet treats that Jess makes look amazing and her bakery has popped up in Takapuna on Sundays, Mondays, Tuesdays and Wednesdays at 10 Northcroft St.
@justjessboujeebakery
