• Adrian Turner
  • We love the look of these beautiful quintessentially kiwi designs from a Shore based designer. @silverstonenz
  • Handmade in Mairangi Bay, great to see the behind the scenes of the jewellery making process on this account. @diamondstudionz
  • Gorgeous classic designs from Raphana who specialise in engagement rings with moissanite and lab diamonds. @raphanajewellery

#Gramworthy

Our round up of posts from local jewellery brands on IG that we’ve double tapped (liked) and a Q&A with Adrian from @fifthavenuediamondexperts

Adrian Turner knows a thing or two about diamonds; he’s been in the jewellery industry for 37 years and has owned much-loved local jeweller, Fifth Avenue Diamond Experts for nearly 20 years. Adrian and his team are diamond and custom design specialists, a career he says chose him after varied career prospects such as the police force dog squad and becoming a vet. Adrian’s very happy with where he ended up, saying that he loves his job and the people that he and his team connect with. “We’re a small and close team, and I am very fortunate to work with great people like Hannah, Gail, Nina, Giulia and with my daughter, Emma,” explains Adrian. He talks to Channel Mag about Fifth Avenue's presence on Instagram and preparing for the festive season.

Channel Mag: Tell me a bit about Fifth Ave and how it came about…
Adrian Turner: Fifth Avenue started in Hurstmere Road, almost 75 years ago. Next year will be our 75th birthday so it's a big one, and also ten years of being in our 'new' Hurstmere road location. The original owner named the store Fifth Avenue Jewellers to give that upmarket New York feel, as Fifth Avenue is a famous diamond and jewellery destination. The philosophy of the business over the years has been to continue to provide exceptional diamonds, jewellery and service, something we still strive to continue every day.

Is Instagram a source of inspiration for you when it comes to what you make, design and sell? Who do you recommend following and why?
Absolutely it is. We often get clients and customers coming in with designs they've seen on Instagram, whether it be a piece that they've seen a celebrity wearing, or a current 'trend'.
For us, we are always trying to keep on top of what's trending. We will often look at what's happening overseas so we get a feel for what we need to do here in terms of creating pieces for the store or custom/ bespoke pieces for clients. Apart from taking inspiration from Insta for pictures and designs, we follow a few people who aren't necessarily in our industry.
I recommend the following people on Instagram: Luke Kemeys is doing an awesome job with 'Keep the change'. He has built a really good online presence and it's very relatable for all Kiwis, giving you a few tools for Kiwis wanting to improve their life and financial situations. Highly recommend. Savvy social (Bri Barrett) is another, a great little powerhouse with social media, podcasts etc. Patrick (Paddy) Gower, love his work! Edna Swart (@edni.body) is a great businesswoman; she has built a great business from scratch by putting in the hard work and 'doing the yards', I admire that. From a jewellery perspective, we follow Cartier and Tiffany & Co, mainly to watch what's happening in that jewellery space.

Which other local businesses do social media well?
'Keep the change';  Edna Swart/Edni; Life for Men; My Jewellery Wardrobe; Channel Mag of course; AND CrossFit Kia Maia.

What items do you think readers should have on their Christmas wish lists?
Well, we've seen a big resurgence of gold jewellery, especially things like paper link bracelets and chains. We've probably got the best range of gold we've ever had leading into Christmas. Van Cleef and Arpels' clover-inspired pieces and we have our new Fifth Avenue collection pieces. For diamonds, you can never go wrong with classic pieces like diamond stud or droop earrings and of course diamond tennis bracelets. Due to the challenging economy this year, we have really focused on having a variety of key price points covered in our diamond departments and across our gold range so we can help everyone find something special for Christmas
Visit Fifth Avenue: fifth-avenue.co.nz, 5 Hustmere Road, Takapuna.


We love the look of these beautiful quintessentially Kiwi designs from a Shore-based designer.
@silverstonenz


Handmade in Mairangi Bay. Great to see behind the scenes of the jewellery-making process on this account.
@diamondstudionz


Gorgeous classic designs from Raphana which specialises in engagement rings with moissanite and lab diamonds.
@raphanajewellery


Issue 158 November 2024