Henry and his wife, Crystal, are the proud owners of Cosmo Nails in Browns Bay. Henry says that with years of experience managing a popular nail salon in Westgate, together they decided it was time to pursue their own dream. “We moved to the beautiful Browns Bay area to establish Cosmo Nails & Beauty, a place where our passion for quality services meets genuine community connection. It was a leap of faith, but one that we’re immensely proud of." He talks to us about their presence on social media and growing the business.
Channel Mag: Tell readers a little bit about the Cosmo Nails. What’s the origin story?
Henry: Cosmo Nails & Beauty started from our observation that although nail salons have become more popular than ever, many offered services that felt generic and commoditised. We saw an opportunity to fill this gap by offering personalised, efficient, and consistently high-quality experiences. We like to think of ourselves as premium rather than luxury, akin to choosing Canada Goose over Gucci, focusing on exceptional service without unnecessary extravagance.
Is Instagram a source of inspiration for you on your work? Who do you recommend following and why?
Yes, Instagram is definitely a significant source of inspiration for us, along with other social media platforms. Interestingly, we don’t follow particular accounts closely; instead, we’ve found that the algorithms are amazingly intuitive, they seem to know exactly what styles we’re interested in and consistently surface fresh, inspiring trends automatically. It’s wild how tailored the inspiration has become!
Which other local businesses do social media well?
We don’t have any particular local businesses we idolise or specifically follow closely on social media. However, we genuinely appreciate the creativity and energy local businesses put into their digital presence, as it collectively contributes to building a vibrant community around Browns Bay and the North Shore area.
Do you have any offers that you want locals to know about or a particular product you want to promote?
We pride ourselves on using only the highest-quality products in all our services, such as luxurious Byredo lotions and top-tier polish brands including Chisel, The Gel Bottle, VeryGoodNails, and OPI. While we currently don’t sell or specifically promote retail products in-store, this is something we’re excited to explore in the near future. For now, customers can be confident they’re receiving the very best in every treatment.
3/32 Anzac Rd, Browns bay
cosmonails.co.nz
We know what we’re doing this weekend and it’s going straight here for pizza and beer!
@brownsbaybrewingco
This place has a fantastic selection of baking items including some Easter-themed cookie cutters, perfect for baking with your loved ones young and old this April.
--@indulgecakesupplies
This place looks like an absolute mecca for all things Greek and European, yum!
@meditastenz
