New Look, New Era for Iconic Shore City

It is just 18 months since privately-owned Australian property company Precision Group, took over the reins of one of the Shore’s first major shopping complexes, which over the years has become something of an institution for Shoresiders. 

Headed by Shaun Bonett, Precision Group quickly grasped the spirit of the Shore at Shore City, identifying its unique attributes that combine city chic with a relaxed beach vibe. Keen to exemplify the individual characteristics that make their developments stand out from the crowd, the new owners have just completed a multi-million dollar refurbishment programme that “connects the centre with the beach vibe” that Takapuna is renowned for, as well as enhancing its functionality for shoppers through technological advancements. 

Takapuna-based Marketing Manager for Shore City Shopping Centre, OIivia Bowers-Galt says: “Establishing an independent identity that reflects the community is at the heart of the Precision Group philosophy and so we have quite literally let the light in on this 43-year old complex and embraced the beach luxe concept that the North Shore exemplifies so well.” 

The new look, which was designed and overseen by award-winning retail architects Ignite, brings in a lighter, beachside palette of sand and blue hues, along with contemporary design motifs that reflect the soft wave patterns of Takapuna Beach. A feature artwork on the upper level represents the long white cloud of Aotearoa. Restful spaces have been created throughout the centre with bespoke New Zealand furniture and rugs for a relaxed, yet stylish, lounge look. 

The next stage in Shore City’s refresh is already underway with the food court currently under redevelopment. The new food gallery set to open in late April will continue the beachside luxe theme of the common areas.

“We are continuing with a light colour palette combined with timber accents to reference our beachside location. Turquoise highlights representing the sky and sea and greenery centre pieces are also being used to create the beachside aesthetic,” says Olivia. 

The design by architects Tailor Inc also features industrial style metal framework to border each of the food offerings. “This works to visually separate the individual operations to enhance their unique offers.” 

Usability of the new food gallery has also been taken into consideration to ensure the space works for a range of customers.  “In one area we have pendant lighting and low tables for a relaxed dining experience, in another banquets featuring USB ports for casual working lunches and for those wanting a quick bite there will be bench tops with high stools available.

The Centre will be open throughout the food court updated and disruption to customers will be kept to a minimum. 

The centre is open seven days and includes a variety of iconic and international brands, including Farmers, Life Pharmacy, Country Road, Cue, Rodd and Gunn,  Bed, Bath N’ Table and a Les Mills Gym on Level Three. 

Shore City, 52-56 Anzac Street, Takapuna 09 978 6300 

Issue 85 March 2018