Last month Allfit Gym opened in a prominent location on Lake Road in Takapuna, bringing the latest full range of state-of-the art Technogym fitness equipment, and boutique classes, to the North Shore for the first time.
Julie and James McWatt founded Allfit in 2017. After returning to New Zealand from the UK in 2010, James created Wowfit, a private personal training studio in Beachlands, in south-east Auckland. Wowfit grew from strength to strength and James built up a great reputation for himself and the Wowfit brand in the local area.
In late 2016, James secured space in a new Countdown development in Beachlands for a larger gym facility. “We felt a rebrand was appropriate to show the new direction,” says James. “The All can represent All people, All fitness levels, All ages, All creeds, open All hours, All day, every day.”
Julie came on board in early 2017 as they opened the first Allfit in Beachlands. Fitness, health and wellbeing are part of her DNA, as her family owned a chain of successful health clubs in the UK. She has an MBA, a Sports Science degree, and interned with the Pittsburgh Steelers NFL team in the USA.
“Due to the overwhelming positive feedback we received from the local community in Beachlands,” says Julie, “we decided to develop another club in Takapuna, this time teaming up with our friends Matt and Alina Hooper who are avid gym goers and also passionate about health and wellbeing."
Julie had previously worked in the Birkenhead area so she knew the area well. “We know health and fitness is very popular in the Takapuna area, and we felt something was missing in the market here. We want to show Takapuna what we have to offer.
“We want to ensure that ALL Kiwis can train and get fit in a world-class environment, from top of the range fitness equipment, through to a full calendar of boutique, high intensity group classes – all with the latest in technology and 24/7 access. With everything included in an affordable price, Allfit is for All the community to enjoy and benefit from… all day, your way.”
Allfit Takapuna boasts 770sqm of gym floor, two boutique studios and 50 of the latest Technogym cardio machines, including award-winning Skillmill, Skillrun, Skillrow, and Group Cycle Connect spin bikes. When it comes to weights, they also have it all, from express circuit weight machines to get you started, to plenty of benches and free weights for advanced gym-goers.
Allfit also offers Tanita, the world leader in body composition analysis and health monitoring. Using the latest multi-frequency BIA technology, the Tanita body composition analyser provides a comprehensive segmental body composition reading in just 20 seconds. As it measures body fat, muscle mass, hydration levels, and metabolic rate, Allfit members can accurately monitor their body composition and track their progress, ensuring long term development and improvement.
Allfit Takapuna has 40+ classes per week in its group cycle and functional exercise studios including Spin, Boxing, HIIT Circuit/Boot Camp, Yoga, Pilates, and more. Allfit members will be pushed to their limits in a unique blend of fun, intensity, and camaraderie. With only 25 in a class, Allfit brings the boutique experience into the gym, says Julie. “With the lights low and the sound system kicking out high energy music, you’ll be swept away into an immersive experience. The world outside will cease to exist and it’ll just be you, your goals, and at the end, your accomplishments.”
To make sure members hit every session as hard as possible, Allfit uses Technogym’s Teambeats to stream each member’s heart rate and exertion in real time. “Your trainer can see when you’re smashing it – and when you’re slacking off – and our app lets you record your workout so you can check it later.
Clinton Fretwell is Allfit Takapuna’s club manager. He has a wealth of experience in personal training, group exercise and club management. He ran two successful outdoor bootcamp franchises in Melbourne, and worked alongside the most famous personal trainer in the UK, Matt Roberts. Clinton's most recent position has been with Vision Personal Training in Takapuna. Allfit also has personal trainers and group exercise instructors with strong backgrounds in boxing, spin, boot camps, and more.
When you join Allfit, you can choose from a wide variety of membership types to suit your budget and fitness aspirations. Personal training is available as an addition to the rest of ALLFIT’s facilities. Tailored specifically around individual fitness levels and goals, one-on-one personal training ensures members get the most out of every workout.
“We are passionate about ensuring that all Kiwis can train and get fit in a world-class environment. We feel this is missing in Takapuna so we are very excited to bring Allfit to the North Shore. We look forward to seeing our members after they have had a great workout or class, and helping them achieve their fitness goals.
“Members will enjoy the quality equipment, the boutique classes, the technology, our supplement bar, and having 24/7 access. Allfit is for All the community to enjoy and benefit from. You will not just be a number; we want to get to know our members and make them feel welcome every time they come to work out.”
Allfit Gym, 529 Lake Road Takapuna (corner Como Street and Lake Road)
0800 255 348 www.allfit.co.nz FB: @ALLFITtakapuna
