House of Photography opened at 2C William Pickering Drive, Albany on Thursday 7 May. It is a global concept from Fujifilm that reimagines what a photography space can be. The second largest House of Photography globally, and the largest in the southern hemisphere, it’s been designed as a destination and creative hub, rather than a traditional retail environment; a place to engage with photography more intentionally, whether printing images from your phone, developing film, or taking part in public workshops. Masato Yamamoto, Managing Director of Fujifilm at its headquarters in Japan, attended the launch, which was a fun, engaging afternoon in a highly interactive and immersive space.