• Photo Style your kitchen or bathroom.

Inspire and engage buyers digitally with Geraldine Zareian

87% of potential buyers feel that our online tools create a better buying experience.*

I find that the secret to a successful sale is capturing the attention of an emotional buyer. When they’re viewing properties online, they should imagine themselves living there before they visit the first open home.

The digital marketing package that I use achieves the best outcome and the exclusive tools are available for any property.

This exceptional marketing starts with magazine quality lifestyle photography that emphasises the unique characteristics of your home. The emotional feeling is then enhanced by providing a 3D virtual reality tour that can be viewed on any device, anytime, from anywhere in the world, with or without a VR headset. In fact, 69% of buyers say they have a rich, more engaging experience, spending more time viewing each listing.

For a special home or location, I take this to the next level by introducing a professional walk-through video with relaxing music and a drone to capture the proximity to the coastline and amenities. Social media is a great place to promote images and videos, to gain opportunistic buyers!

Once you have their attention, why not let them see how their layout will suit with interactive floor plans. 2D floor plans will provide accurate dimensions, whilst 3D floor plans provide a doll’s house view that can be rotated. Listings with 3D floor plans have been proven to generate 17% more buyer enquiries than those without.

Not sure if your furniture will fit? No problem! The ’Furnish’ tool allows you to place an array of furniture into living spaces. In fact, two out of three consumers believe that it helps to attract more committed buyers.

Sometimes it’s not easy to visualise what the property would look like if it was a different colour. The ‘Photo Styling’ tool allows buyers to change the colours and styles of flooring, cabinets, splashbacks and countertops to suit. Seven out of 10 consumers believe that it will help you fall in love with the idea of living there.

I provide all of these initiatives to increase the time potential buyers spend looking and engaging with your property online.

This builds an emotional connection with your property, which in turn, increases the number of enquiries about your property.

“The Next Big Thing in Real Estate.”

*Research conducted by tra.co.nz 2019

Geraldine Zareian MREINZ,
Barfoot & Thompson, Browns Bay Office
www.

Free dial: 215 2773 M: 021 184 0312, E: g.zareian@barfoot.co.nz

 


By: , Real Estate on the Shore, by Geraldine Zareian MREINZ, Barfoot & Thompson, Brown
g.zareian@barfoot.co.nz

Issue 113 September 2020