Meet Alex Munro who rode right into business in Browns Bay

Introducing Alex Munro, Electrify NZ in Browns Bay...

 

When and why you did you start this business?

I started the business last October after finishing my apprenticeship as an automotive technician. It was always my aim to own my own business. This opportunity seemed a perfect way to get into an exciting and growing space where I could use my mechanical skills in some innovative new technology and be involved with a sport I enjoy – cycling.

How would you describe what is special and unique about it?

E-bikes really are the revolutionary vehicle of our generation. They open up cycling, whether for leisure or transport, to the whole population. We offer over 80 models of e-bikes from our store and there is a bike for every purpose and every rider. And our ongoing service and maintenance means we offer the full package in the e-bike ownership experience. It is awesome to help my customers get out of cars and into a much more sustainable and healthy activity for some part of their lives.

What gives you the greatest buzz?

I love seeing peoples' reactions when they first ride an e-bike – everyone has a massive smile on their face! And then later when they come back in for a service or just a chat, hearing their stories about how their lives have been changed by their e-bike.

What is your number one tip for anyone starting a business?

It's good to be open to receiving advice from everyone. Take everything in then decide what you want to use going forward. And it certainly helps if you are passionate about your product or service.

What do you love about Browns Bay Village?

How friendly and socially engaging everybody is. And with the village being a seaside one, it makes it nice and easy for anyone to take a free test-ride on one of our bikes along the beachfront.

Tell us what’s happening in store during August.

We have a few run out specials from last season, making room for our 2019 bikes. Some great deals to be had! If you already have an e-bike then it’s a great time to have it serviced in time for the warmer spring weather.

Please sum up your business in one sentence.

We are New Zealand’s electric bike specialists right here in Browns Bay.


Issue 90 August 2018