There's a new retail store in the heart of Browns Bay village that combines modern lifestyle choices with attentive service as they bring their product to the Auckland area.

In 2014, Vapourium’s Managing Director and Founder, Daniel Mladenov opened New Zealand’s first dedicated brick and mortar vape and e-cigarette shop in Dunedin. With the vision of a unique and innovative company within a fledgling industry focusing on harm reduction in smoking, Mladenov developed a small team of talented and unique individuals, and dived straight in.

Five years later, Vapourium is still one of New Zealand’s industry leaders in harm reduction. In an industry where everything is new and different, making a name for yourself is no small feat. Mladenov and his ever expanding team have worked tirelessly to bring the best and most effective vaping products to New Zealand in an effort to assist the Ministry of Health toward their goal of a Smoke-Free 2025.

When asked, why open a store in Auckland, the answer was simple: to better support their customer base in New Zealand's biggest city, Vapourium needed a presence. A community hub where people from all walks of life could start their journey towards a better quality of life and receive the same level of ongoing support as their customers in the South Island do. It is no secret that although smoking rates are dropping each year, we are a long way off from a smoke-free New Zealand. 

With a history of community and welcoming hospitality, it was in the 1900’s when Browns Bay became a destination for holiday goers from all over the world and founder Peter Brown. His family opened their doors to the influx of visitors then so it seemed natural that Browns Bay would be the home of Vapourium’s latest retail venture. Channeling the community support and aroha that Browns Bay and Vapourium have both become known for over the years, the team is pleased to be part of the village.

Vaping is the act of inhaling and exhaling vapour generated from a vaping device and a liquid widely known as e-liquid or e-juice. When used correctly, vaping helps smokers to stop smoking cigarettes by replacing the nicotine addiction.

Over time the levels of nicotine in the e-liquid can be reduced to eventually be free from the addiction altogether. Vaping has, and will continue to be, a controversial topic for many people as it becomes a mainstream alternative to smoking. But Vapourium’s customers are left without a doubt as to the benefit that making the switch to vaping has had in their own lives. Not only reassured by their own experiences, but by the time and energy Vapourium and it’s e-liquid manufacturing company Aotearoa Vape Supplies puts into every bottle of e-liquid produced.

From the hours of research and development to the extensive efforts made in maintaining a world-class clean room for e-liquid manufacturing, Vapourium’s customers know what they expect and they expect the best.

Store manager Jordan de Senna spends time with each customer to determine what style and flavours they prefer while also advising them of the best way to care for and recharge their devices to maximise the experience. A wide range of products are available on their website but do seek out Jordan's friendly expertise in-store first.

Vapourium, 50 Clyde Road, Browns Bay
03 974 8136  www.vapourium.nz