From day one – almost 100 issues ago – the team at Channel Magazine have always been passionate about our home patch. It is one of the reasons we started the publication, so we could highlight the good things happening in our community. We set out to be advocates for everything local, particularly celebrating business success.

The news, therefore, that New World has decided to open at Shore City in Takapuna, is truly heartwarming. At a challenging time for retailing, this is a real shot in the arm for Shore City and indeed Takapuna and the North Shore.
New World’s new Shore City store – that will open in late 2019 ¬– will include produce, butchery, bakery, seafood, delicatessen and an extensive range of beer, wine and cider.
Shore City has undergone a substantial refresh both internally and externally over the past two years and the new supermarket will definitely be a welcome addition for Shore City customers.
Having experienced great shopping at other ‘boutique’ New World outlets in Auckland and Wellington – i.e. New World Metro – the concept will fit in very well at Shore City. Parent company Foodstuffs say that New World Shore City shoppers will get to know the store manager and staff, and like all New World stores, their aim is that it will become a cornerstone of the community.
“We strive to put the customer first in all that we do at Foodstuffs, and we have long wanted to provide a new, convenient and customer-friendly store in Takapuna,” says Foodstuffs North Island Head of Property Investment, Nick Hanson, when quizzed on why they chose Shore City. “Shore City provides all of this, and the New World brand complements the existing tenancy mix, recent mall upgrades and continued investment in the centre.”
“New World Shore City will offer an intimate shopping experience, which is one of our greatest strengths as a New Zealand owned and operated business. The store will offer what shoppers expect and love about New World, including Click & Collect, which will be situated in a convenient footprint for busy shoppers.”
Foodstuffs say that New World’s delicatessen offerings always provide fresh, to-go, hot or cold, and ready to eat options for hungry shoppers, and New World Shore City will be no different. The store’s design, currently in concept phase, will be one of the first stores to open under this brand-new design concept with strong themes conveying a marketplace atmosphere with natural materials and a focus on freshness and vibrancy.    
“The supermarket offering and boutique experience New World will bring to Shore City, aligns perfectly with our aim to provide a first-class shopping experience to Takapuna,” added Shore City Centre Manager, Jan Walker. “We are always looking at ways we can improve our shopping experience and we are thrilled to have a draw card retailer like New World joining our other quality brands such as Farmers, Les Mills, Life Pharmacy and Country Road to name just a few.”
The new supermarket will be situated on the ground floor of Shore City, conveniently located adjacent to the Food Gallery. Entry to New World Shore City will be through the main mall entry from the Como Street car park which has more than 800 covered car spaces.
While it is already very close to the beach as well as the bars, cafes and restaurants, the master plan for Takapuna involves linking Shore City more to the main street and through to the beach. This will mean that the new supermarket will be very convenient for locals and visitors alike.
As local residents of Takapuna we can’t wait to be able to stroll along to our local supermarket at Shore City to pick up all our healthy essentials!